Saint Hedon
Brand identity concept for a low alcohol botanical blend.
One of the things I love is looking at ‘rejected’ routes and concepts. There’s often some gems that got overlooked, or parked for whatever reason.
This was Saint Hedon, one of the routes I explored when developing my own product, Mary.
The big idea was whether we could consider a premium option, a super luxe brand with a little bit of a debaucherous edge. There was something quite enticing about creating a low alcohol drink that still kept the allure and hedonism that usually comes with spirits.
*This is a concept project. Some of the images used are from the internet. No copyright infringement is intended. Please contact me if you wish for me to add a credit or remove an image that may belong to you.
