One of the things I love is looking at ‘rejected’ routes and concepts. There’s often some gems that got overlooked, or parked for whatever reason.

This was LOLA, one of the routes I explored when developing my own product, Mary.

This was one of my favourite directions and I was really rooting for it, but when we got to consumer testing, it didn’t perform as well as we had hoped. So we parked it.

I thoroughly enjoyed the process of developing it though, and am proud to share it still.