Play has massive benefits for people of all ages. Play brings joy, relieves stress, releases endorphins, makes you more creative, connects you to others and enhances your life. In our stressful go-go-go lives, play can even help keep us young and feeling energetic.

So we thought – what if we are evangelical about the power of play the way other types of brands are about wellness - about meditation, yoga, mindfulness.

McMiller as a brand has such a brilliant offer for them – with hilarious games that almost don’t make sense. Their games were centred around laughter, be a little ridiculous and just have fun.

So we decided to create a the new McMiller: the gurus of play – a brand that embraces the weird, encourages people to be more silly, have more fun and take things less seriously.