Our fav clients McMiller came to us with a ridiculously fun idea – a game where players hurl squishy fish across the floor using only their bodies, in a battle of accuracy, aim, and absolute mayhem. Inspired by the French classic Pétanque (but with fewer rules and way more chaos), Fish Fight swaps metal balls for soft, 100% plastic-free fish, a rope, and a whole lot of floppin’ fun.

We built an identity as splashy as the gameplay itself – a high-energy, wrestling-inspired world of bright colours, bold type, and fish with oversized personalities. From concept to final artwork, we created the entire ecosystem: custom fish characters, logo and wordmark, packaging, game cards, and tokens. Everything designed to look as wild on a shelf as it feels mid-throw.