Cozie Games makes games designed to spark real conversation – Talking Hearts, a deck built for deeper conversations between couples, and It's a Date!, a scratch-off deck for spontaneous date nights. What started as a handful of games sold mostly on Amazon is becoming a house of its own.

Their ambition: building the world's go-to brand for play that brings people closer together.

We built the positioning and tone of voice around a single idea: coziness. Not the candles-and-blankets kind, but the real, unforced intimacy of a weekend away with the people you love: a crackling fire, one-to-one time, laughter filling the air. The strategy bottles that feeling and puts it inside a box – real people, real connections, real bonding, whoever you’re with.